What is Google Ads app certified and why is it necessary?

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The original owner of the certificates is Md. Ferdous Islam

The Google Ads app is not directly certified. However, there is a Google Ads Apps Certification for individuals who demonstrate proficiency in creating and optimizing Google App campaigns. This certification is different from having the app itself certified.

What is the Google Ads Apps Certification?

It's a professional accreditation offered by Google, recognizing individuals who understand how to use Google App campaigns effectively to drive app installs, engagements, and other desired outcomes. By passing the certification exam, you showcase your expertise in several areas:

  • Defining app campaign goals: Setting clear objectives like app installs, in-app purchases, or user engagement.
  • Creating Google App campaigns: Understanding targeting options, bidding strategies, budget allocation, and creative assets.
  • Optimizing app campaigns: Analyzing performance data, making adjustments to settings, and testing different strategies to improve results.
  • Enhancing app quality and discoverability: Identifying ways to improve the app itself and its visibility in the Google Play Store.

Why is it necessary?

Earning the Google Ads Apps Certification can be beneficial for several reasons:

  • Demonstrates expertise: It stands as a recognized validation of your skills and knowledge in Google App campaigns.
  • Boosts credibility: It can enhance your professional profile and make you more appealing to potential employers or clients.
  • Improves campaign performance: Certified individuals are likely to manage app campaigns more effectively, leading to better results like increased installs, revenue, or engagement.
  • Stay updated: The certification process involves learning the latest best practices and strategies for App campaigns, keeping you current in the ever-evolving field of online advertising.

Overall, the Google Ads Apps Certification is a valuable credential for anyone involved in marketing mobile apps and using Google App campaigns. It validates expertise, strengthens professional credibility, and ultimately helps in achieving better results for app marketing efforts.

I hope this clarifies the distinction between the Google Ads app and the Google Ads Apps Certification!


I need to pass the exam to be certified

You will find all answers of that exam in this link

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